Any time things become traditional, it's easy to take them for granted.
Gratitude is more than just a good idea reinforced every Thanksgiving. Gratitude shifts our attitude more easily to thoughts of respect for what others have done for us, and that nurtures an authentic form of humility, a very nice approach to life that, in turn, supports more gratitude.
This November, remember to:
Be grateful for customers.
Count each one as a your blessing.
And let that gratitude spill over to the rest of your life as you say thanks to all who help make your journey great!