Inspiring Customer Loyalty

Perhaps the biggest strategic purpose of customer service is creating customer loyalty.

Have you ever owned a dog?  I had a golden retriever named Charlie.  This picture is Charlie's great grandpuppy, with my granddaughter.  The look of loyalty in his face as he peers at a confident child makes my heart feel pretty darn good.

That's what loyalty does.  It makes us feel good.  It makes us feel like we're really in a relationship, that we matter.

Customer loyalty is grounded in feelings that may very well include love.  The result?  A customer whose referrals, relationships and retention will help make your bottom line better.

Isn't that a nice way to do business?

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