Because of the truth of this statement:
No one cares how much you know until they know how much you care.
I have been honored to serve as a customer experience consultant and service trainer for a wide variety of organizations. The ones that are the most effective really care about the customer. The customer isn't just the reason for the organization to exist. The customer is someone with needs that the organization can meet, and in that process, make a real difference for someone.
The difference really can be love.
The wonderful irony? Organizations that promote loving kindness type of service not only keep customers, they keep employees. Longer. Happier. With fewer complaints.
Isn't that love that's worth it?